June 21 2017

Why I Failed as a Lifestyle Blogger

After I left the art blog My Modern Met, I had big plans for myself. I was going to be like my Internet idols Joy Cho of OhJoy!, Joanna Goddard of Cup of Joe, and Bri Emery of Design Love Fest. I would showcase to the world my beautiful and exciting life! Look at my colorful, well-put together outfit, listen to the latest podcast, be on the cusp of what’s cool. I have total respect for them, but lifestyle blogging just wasn’t for me.

Did I not remember that I’m a total introvert? That I have a hard time taking a selfie? That I treasure my privacy? How was I ever going to make it as a lifestyle blogger? Two years passed and I gained about 300 followers on Facebook. About 100 people come to my blog every day. Who are you, people? Why would you be spending time on my site when there are so many more interesting blogs out there? 300 fans on Facebook is not a bad number, mind you, figuring I hardly post there. I was too afraid of criticism, and since I didn’t get many likes on any of my posts, I figured people didn’t care anyway.

Then, I had this revelation. Though I still like my privacy, I could be bolder in my life. I could share with the world my failures, my vulnerabilities. A few days ago, when I told all of my 2,000+ Facebook friends that I was starting a new company I was scared s***less. Yet, I did it. Why? Because I think sometimes you have to put your life’s goals out there into the universe. Will some people laugh at me? Probably. Now I’m accountable for my actions. The business could implode and never launch but what’s so bad about that? A little lost money but lots of lessons learned.

What happened next? I chopped off my hair (it was long for over 20 years), dyed it pink and started wearing more fashionable and expressive clothes. I fell in love with fashion. It’s a beautiful form of art!

Now, I feel like I’m back in my element, emailing or talking to artists on the phone about their passion. These people just love their craft, they are completely engrossed in the world of hand lettering. And why wouldn’t they be? It’s fascinating what you can do now – taking a rough pencil sketch and “vectorizing it” to create a colorful, unique work of art.

“Lettering, in short, tells a story by using drawn letter shapes. These letterforms are not fonts that can be bought and simply used over and over again. Rather, they are custom-created for one particular piece and purpose. In this sense, they can be compared to illustration – an illustration consisting of letters.” (From the book, The Golden Secrets of Lettering by Martina Flor.

My UK agency and I are working on the target market right now. Who will wear these statement t-shirts? At first, I thought maybe the ban.do market. The really young millennials. Now, though, I feel as though it should be someone who’s fashionable but also mindful and authentic. There’s a story to be told there. Just wait and see….

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