March 23 2017

Fun Prints and Bright Colors by Mara Hoffman

I’m loving these bright and playful clothes by Mara Hoffman. The designer, who graduated from New York’s Parsons The New School for Design, started her own label in 2000.

As her website states: “Historically known for her signature prints and silhouettes, Hoffman’s compass today points toward simpler, textural pieces that accentuate the human form, highlighting powerful feminine aesthetics. Hoffman, both the company’s President and Creative Director, is a true, living embodiment of her designs, taking inspiration from her own travels around the world as well as the beauty in everyday experiences. Headquartered in New York City with her close-knit team, Hoffman strongly believes in mindful and conscious practices, which are at the crux of the company’s ethos.”

These clothes are from her Spring 2017 collection. The clothes are noticeably softer-looking than the vibrant prints and body conscious dresses she’s known for. As she told Vogue, “The root of the collection is still there. It’s still about celebrating joy and happiness and color, but it’s just reinterpreted and a little more refined.”

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Vogue’s website

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