July 26 2018

What’s Next For Skylar Yoo? (Hint: Colors! Lots of Colors!)

So lately I’ve been asking myself the question, “What’s next for Skylar Yoo?” Over the last 8 months or so, our customers have resoundingly favored our feminist graphic tees. Aside from “Grit” which has that cool retro vibe, “Girls to the Front,” “Yes, She Can,” and “Fearless Girl,” have been our top selling tees. I don’t want to pigeonhole us to be just a “feminist” t-shirt company, I have bigger dreams!

So what’s my two year plan? Well, right now I’m taking inspiration from the designer Missoni who created this stunning rainbow fringe dress that Mandy Moore recently wore for her guest appearance on Jimmy Kimmel Live. (You know I have this thing for rainbows right?! I’m like a five-year-old girl, I know.)

In line with Skylar Yoo’s motto, which is “Be Bold,” I want to create colorful, ultra-stylish clothes that make your heard turn…at affordable prices. Though I love what companies like Everlane and DSTLD are doing with their paired down basics, my heart skips a beat when I see anything in bold colors, color blocked, or in rainbow. If these Gucci sneakers weren’t $980 and this Burberry rainbow puffer jacket wasn’t $1350, I’d snatch them up in a second! Ok, and how pretty is this Oscar de la Renta rainbow choker? I bought this Mara Hoffman rainbow swimsuit last year but my butt is so big I can’t wear it. (Motivation to work out! Goooo Peloton!) Oh, and who can forget Cate Blanchett’s ombre Givenchy gown? I die! I’ve been eyeing these Vans rainbow checkerboard sneakers for myself but they’re sold out everywhere. (Next best thing? I got a pair for Logan.)

My goal? To launch the raddest line of bold, colorful clothes, shoes and accessories on Skylar Yoo. More to come…

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