October 13 2017

Skylar Yoo: 10 Days Out Till Soft Launch!

Anxiety. Panic. Excitement. Worry. These are all of the emotions that have overtaken my body this last month. The launch of my new company, Skylar Yoo, is set for October 23, 2017. That’s 10 days away. There’s still so much to do. Some products have not even arrived yet, there’s still pages to be filled in which includes the “About Me” section. For some reason or another I’m having a tough time putting together a few paragraphs on who I am.

Sure, I have spilled my guts to you 10 readers out there about my mother’s suicide, my manic episodes I go through because I’m bipolar, but how can I succinctly convey my life story and how my tragedies and triumphs have brought me to creating Skylar Yoo? This, my friends, is the struggle.

Then again, I have a shirt that we’ll be selling that says, “The Struggle is Part of the Story.” We all go through struggles, we’re united by them, it’s what connects each and every one of us together. I love Brene Brown and the way she writes or talks about vulnerability.

My sister also got me into reading books and watching videos on Simon Sinek. His Start with Why book had me thinking about why I created Skylar Yoo. It helped me tremendously. For all the negativity that’s out there right now, I love that there’s articles upon articles about the rise of the women’s movement. In fact, my husband and I had a very spirited discussion recently about the word “Feminist.” Simply, it means that men and women should have equal rights. His view is that we should emphasize that girls should support girls or that women should band together to lift each other up. Maybe I’m an idealist but I want every person, man or woman, to believe that we should all have equal rights. That means men and women should support women, or as they say, “We should all be feminists.”

I’ll leave you with this. After days and days of thinking about my “Why?”(thank you, Simon Sinek), I think I’ve figured out Skylar Yoo’s. This will be a company dedicated to inspiring and empowering women. (In 10 days, you’ll have to read the About section to find out more.) I’ve already pondered, what’s next? In my efforts to dream big, I hope that Skylar Yoo can, one day, be a publication, an online and print magazine, that shares inspiring stories about women entrepreneurs. I’ve even toyed with the idea of rebranding this blog, Adventures of Yoo, to become a place to share those inspiring stories. Just a thought for now. I’ll let you know if or when we make that switch.

Out of all the photos we took at the photo shoot, the one featured here is my favorite. Why? Because the woman, with the city backdrop behind her, is looking up at the sky. She is confident and hopeful. She believes that she can be anything she wants to be. Nothing can stop her. She proudly declares to the world, “Yes, I can.”


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