October 3 2016

New Roald Dahl Inspired Kids’ Clothes

One of my all-time favorite places to shop online for my two boys is at Boden. The British clothing brand, which sells primarily online and by catalogue, has the cutest and most colorful items. Plus the quality is good. Just today, October 3, they started selling limited-edition clothes for both girls and boys that have been inspired by six of Roald Dahl’s whimsical stories: The BFG, Matilda, Charlie and the Chocolate Factory, The Twits, James and the Giant Peach, and Fantastic Mr. Fox.

“Roald Dahl’s stories have always been a big hit with my children, and his wonderful imagination and that wicked sense of humor are close to our hearts as a brand, too,” said Johnnie Boden, the CEO and founder of Boden, in a statement. “So it’s incredibly exciting to be bringing the Roald Dahl magic into our new clothing range. It’s the perfect way to mark Boden’s 25th anniversary and 100 years since Dahl’s birth.”

The collection, which ranges in price from $20 to $126, is now available online at Bodenusa.com and at Nordstrom stores.

James and the Giant Peach t-shirt

The BFG Knitted Royal Guards dress

Willy Wonka Hat sweater

Willy Wonka Velvet dress

Willy Wonka Velvet jacket

Fantastic Mr. Fox overrals

Charlie and the Chocolate Factory Golden Ticket sweatshirt

Matilda Magic t-shirt

Matilda dress

Matilda Alphabet dress


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