I wanted to give you a guys an update on how the brand, Skylar Yoo, is shaping up. We have 10 solid designs in the pre-production phase, we’re testing out colors to make sure they look exactly right. For photography, I’ve picked out the one that I think has the best experience and the eye. Her name is Karen Rosalie, she worked as the editorial manager for The Chriselle Factor from 2014-2016, leading the brand’s photography and digital content production. She has created strong editorial stories with Chriselle for brands like Viktor & Rolf, Dior, Gucci and Salvatore Ferragamo. Her work with the Chriselle Factor has been featured on Vogue.com, Elle.com, InStyle magazine & Harpers Bazaar.
Rosalie led me to the model I think we’re going to sign. (That hasn’t been locked in yet so I’ll introduce you to her once that deal is done.)
Because there’s so much to do before the October launch date, I hired a good friend of mine, Kat, to help me part-time. We’re totally on the same page with everything but it’s tough trying to balance friendship with business. That being said, I thought about it a lot (A LOT A LOT), and I think she’s going to help me bring this brand alive!
Yesterday, I broke down a bit because I’m feeling stressed. Excited, yes, but stressed. Will you all love the shirts? How can I be sure? I’m investing so much time and money into this new venture, I just have to hope and pray that I’m on the right track.